November, 2018

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How The Copywriter Helps The Entrepreneur

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One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Loan Modification Alert Countrywide tightens Loan Modification

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Home Loan Modification allows defaulting borrowers to work out new terms with Countrywide, so that they can avoid foreclosure and stay on track. Countrywide began offering the service through their Home Retention Department at the height of last year’s real estate bubble. However, due to the volume of requests coming in, many cases were delayed and resulted in foreclosure. The company hit an all-time low in 2008 and was recently bought out by the Bank of America.

In line with the change, the Loan Modification Department of the Law Offices of Marc R. Tow is also taking measures to protect its clients. The firm, one of the leading loan modification services in the country, will only negotiate modifications with Countrywide for clients with viable cases and those who are in serious financial trouble. Changes are also expected in national Loan Modification policies. While loan modification is still open to borrowers not in default, new laws may soon limit the service only to those in bankruptcy or serious delinquency. This will allow lenders and loan modification companies to focus their attention to clients who are most in need. The firm will continue to help clients with loans serviced by other companies. Besides loan modification, the Law Offices of Marc R. Tow also offers assistance with loss mitigation alternatives such as short sales.”>Homeowners hoping to get a loan modification with Countrywide may want to rethink their options. Countrywide Financial, best known for excessive lending practices that led to widespread defaults, now has so much bad debt on its books that it may have to tighten up its loan modification service.

Home Loan Modification allows defaulting borrowers to work out new terms with Countrywide, so that they can avoid foreclosure and stay on track. Countrywide began offering the service through their Home Retention Department at the height of last year’s real estate bubble. However, due to the volume of requests coming in, many cases were delayed and resulted in foreclosure. The company hit an all-time low in 2008 and was recently bought out by the Bank of America.

In line with the change, the Loan Modification Department of the Law Offices of Marc R. Tow is also taking measures to protect its clients. The firm, one of the leading loan modification services in the country, will only negotiate modifications with Countrywide for clients with viable cases and those who are in serious financial trouble. Changes are also expected in national Loan Modification policies. While loan modification is still open to borrowers not in default, new laws may soon limit the service only to those in bankruptcy or serious delinquency. This will allow lenders and loan modification companies to focus their attention to clients who are most in need. The firm will continue to help clients with loans serviced by other companies. Besides loan modification, the Law Offices of Marc R. Tow also offers assistance with loss mitigation alternatives such as short sales.

Home Finance And Home Loans In Uae.

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Along with the growth in the Real Estate market, Dubai has experienced simultaneous growth in its home finance sector in the past three years. According to a recent study by EFG-Hermes the current outstanding loans stands at Dh 11.5 billion. It is estimated by the Egyptian investment bank that the UAE housing finance sector will grow by Dh 14bn in 2007, Dh 18bn in the year 2008, the growth is estimated to be Dh18bn in 2009 as well and Dh 14bn and Dh 17bn in the years 2010 and 2011 respectively. These figures have been derived based on an expected population compound annual growth rate of about three percent. The most dominant forces in the Emirates home finance market are Amlak and Tamweel. They account for over 35 and 25 percentage of the industry respectively.

The Real Estate boom of the emirate has left the world spell bound, EFG-Hermes predicts that the total growth in the Real Estate should exceed the figure of Dh419bn in the years between 2008 and 2011. It has also been said that Dh 64bn will be funded through credit. The national bank of Dubai has tied up with Dubai properties for the sole purpose of finance apartments which are bought in tower H. Tower H is a primary tower for residential purposes at Business Bay in the project of the executive Towers. This tie up of the national bank of Dubai and Dubai properties, is more than welcome, as this tie up will ensure easy financing terms for the people who are aspiring to buy apartments in tower H. These easy schemes will mean that people will be able t finance their dream homes with no obligations of interest repayment. In this case the loan is made available for 85 percent of the property price of a sum of 4 million AED, whichever is lower. This loan is provided for a period of 20 years.

Dubais Islamic bank (DIB) and Al Islami home finance are also witnessing high demands from the retail customers. They have recently launched solutions that aim to meet the requirements of retail customers. These customers include both the UAE nationals and expatriates who are keen on buying property in the UAE freehold property market. In response to this high demand of the people, DIB has announced the launch of Mobile Mortgage Advisors. They are a team of mortgage sales expert who will be providing valuable consultancy at the customers door step.

Al Islami finance has launched finance solution products such as the forward Ijarah and Ijarah. Through the Advanced Eligibility Process customers get a right to choose their finance limit without first having to choose the property. The Dubai Islamic bank caters to the needs of a diverse customer profile. Also the al Islami home finance provides up to 90 percent finance and a maximum tenure of loan repayment of 25 years depending on the eligibility of their customers.

Sample letter for loan modification demystified

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When you are faced with financial hardship and you want to write an effective letter for loan modification, there are some basic rules you need to abide with for your application to be accepted. I have drafted here a sample letter for loan modification. Start the letter by writing your name, loan number, contact address, phone number, and may be your email address. Then in the body of the letter: To Whom It May Concern I’m writing this hardship letter to you in order to explain the reasons behind my requesting for a loan modification on my mortgage payments. I made my last payment just before August last year, since then I was not able to make any other payment on my monthly mortgage, reason is because of my husband terminal illness with gulp huge amount of money from our treasury since then it become increasingly difficult for me to handle alone. I am requesting for an interest reduction down to YX% from my current XX%. I feel it is a fair percentage for you, and this will be within my means. Prior to husband illness, both of us have been making enough to carter for our mortgage. Even when our interest rate rose to XX% we had no difficulty paying it. However, since the illness, I was left with half of the monthly income I had before. I had been pulling together enough to pay the bills and mortgage by pulling from our savings and the small amount of life insurance I received, but I can not cope for now that is why I requested for loan modification option from you. Without you lowering my interest rate, I won’t be able to afford the monthly payments. I have to make a choice between a loan modification and a foreclosure. I prefer the former far better than the later, and you probably would as well. YX% is the most I can afford now, even if I cut all of my expenses out of the picture. Please consider my application seriously and I hope to hear more from you on this matter soonest. Sincerely, Your Name (with date) You will notice that this letter is simple but straight to the point, it explain the circumstances of the loan seeker and her ideal interest rate based on her present income, she also showcase seriousness, she also let the lender know she would like to still maintain her home, the letter also pleads a good case for the lender, your lender must be aware of your choice between modification and foreclosure, although your lender may lose money on loan modification but it can not be compared with foreclosure, if you get all your facts, numbers and story straight you can put up a compelling hardship letter. Further more, for essential tips and facts on how to get quicker approval on your loan modification, I have done some research on this for you, visit for updated information.

Save Money with Small Business Management Software

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Small businesses owners often find that there are certain times of the year when cash flow is not as healthy as it could be. This could be due to the fact that the business has seasonal customers, money being spent wastefully or through outmoded business practices. Regardless of the reason as to why money is being lost one thing is for certain good business owners and managers are all looking for a way to save the business money.

One way to save money in a small business is to implement small business management software. Software such as this enables a business with less than 50 employees to be operated via one software application. By being able to switch to one application a small business owner can save thousands every year as all other applications that require a monthly or annual fee to be discontinued.

As soon as they see just what small business management software can do many business owners and managers are keen to start using it. Not only can small business management software save a business money in terms of slashing the number of applications a business has to pay for it also saves money in other ways such as:

Increasing the number of leads that are converted into sales with ease. When using small business management software an employee can create a quote and save this to a customers file. This will contain their contact details and other relevant information. If this quote is not accepted within a certain period of time, this lead can then be chased up by the sales department.

By ensuring that projects are always completed on time a business will not lose customers. With small business management software projects can be assigned and tracked in real time. Managers and owners can quickly and easily check on projects that are nearing their due date in order to ensure that they are progressing as they should be. By utilizing this feature projects should never be behind schedule ever again, which means that money will be saved in the long run through customer retention.

Small business management software also allows employee calendars to be seen by owners and managers at a glance. This means that projects and so on can be planned with regard to staffing numbers. Money is therefore saved by ensuring that all employees are working to capacity and not being diverted to projects which are already fully subscribed.

As small business management software is web based it means that it can be accessed from anywhere in the world that has an internet connection. So if a manager or owner is away from the office on business they can access the application and get any information that they need. This saves business money as laptops and mobile internet is not required when an owner or manager visits potential customers.

These are just a few of the ways in which small business management software can save a business money each month.

What Is the Best Way to Find Bank Foreclosed Houses to Buy

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Bank foreclosed houses are everywhere. With hundreds of homeowners defaulting on their mortgage, more and more bank foreclosures are placed on the market for sale. And almost all of them are priced below their current market value.

If you are on the market for bank foreclosures to live in or to repair and re-sell, then there are many ways to find these cheap properties. Take time to explore each option before you decide on the best way to buy bank foreclosed houses.

Short Sale:

This option to buy bank foreclosures depends heavily on the lenders, whether they will accept short sale or discounted payoffs. Short selling means that lenders have agreed for homeowners to sell their distressed properties and to accept the total sale cost as payment for the unpaid loan balance. Homeowners may opt for short sale in an effort to avoid foreclosures and to save their credit score.

If you plan on buying a bank foreclosure through short sale, make sure to talk to the lender or the person responsible for the short sale. Come prepared with your finances in order. This is a way to give you leverage during the negotiation.

Pre-foreclosure:

During the pre-foreclosure stage, the distressed homeowner is on the brink of foreclosure and has decided to sell his property to pay off his debt and avoid foreclosure. Make sure that you do some background check on the property first to know if there are hidden liens attached on it. Sometimes, in their desperation to sell the properties immediately to avoid foreclosures, the homeowners will not divulge any information that may turn off potential buyers. It is advisable also to hire a home inspector to give a professional assessment on the structural condition of the property.

Auctions:

Another way to find a cheap foreclosed house is through auctions. Here, the property goes to the highest bidder. Before you attend an auction, make sure that you have set your budget so as not to overbid on a property.

These are some common ways to find cheap bank foreclosures to buy. Your budget and requirements will dictate what method you will choose to buy bank foreclosed houses.