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How The Copywriter Helps The Entrepreneur

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One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Loan Modification Alert Countrywide tightens Loan Modification

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Home Loan Modification allows defaulting borrowers to work out new terms with Countrywide, so that they can avoid foreclosure and stay on track. Countrywide began offering the service through their Home Retention Department at the height of last year’s real estate bubble. However, due to the volume of requests coming in, many cases were delayed and resulted in foreclosure. The company hit an all-time low in 2008 and was recently bought out by the Bank of America.

In line with the change, the Loan Modification Department of the Law Offices of Marc R. Tow is also taking measures to protect its clients. The firm, one of the leading loan modification services in the country, will only negotiate modifications with Countrywide for clients with viable cases and those who are in serious financial trouble. Changes are also expected in national Loan Modification policies. While loan modification is still open to borrowers not in default, new laws may soon limit the service only to those in bankruptcy or serious delinquency. This will allow lenders and loan modification companies to focus their attention to clients who are most in need. The firm will continue to help clients with loans serviced by other companies. Besides loan modification, the Law Offices of Marc R. Tow also offers assistance with loss mitigation alternatives such as short sales.”>Homeowners hoping to get a loan modification with Countrywide may want to rethink their options. Countrywide Financial, best known for excessive lending practices that led to widespread defaults, now has so much bad debt on its books that it may have to tighten up its loan modification service.

Home Loan Modification allows defaulting borrowers to work out new terms with Countrywide, so that they can avoid foreclosure and stay on track. Countrywide began offering the service through their Home Retention Department at the height of last year’s real estate bubble. However, due to the volume of requests coming in, many cases were delayed and resulted in foreclosure. The company hit an all-time low in 2008 and was recently bought out by the Bank of America.

In line with the change, the Loan Modification Department of the Law Offices of Marc R. Tow is also taking measures to protect its clients. The firm, one of the leading loan modification services in the country, will only negotiate modifications with Countrywide for clients with viable cases and those who are in serious financial trouble. Changes are also expected in national Loan Modification policies. While loan modification is still open to borrowers not in default, new laws may soon limit the service only to those in bankruptcy or serious delinquency. This will allow lenders and loan modification companies to focus their attention to clients who are most in need. The firm will continue to help clients with loans serviced by other companies. Besides loan modification, the Law Offices of Marc R. Tow also offers assistance with loss mitigation alternatives such as short sales.

Home Finance And Home Loans In Uae.

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Along with the growth in the Real Estate market, Dubai has experienced simultaneous growth in its home finance sector in the past three years. According to a recent study by EFG-Hermes the current outstanding loans stands at Dh 11.5 billion. It is estimated by the Egyptian investment bank that the UAE housing finance sector will grow by Dh 14bn in 2007, Dh 18bn in the year 2008, the growth is estimated to be Dh18bn in 2009 as well and Dh 14bn and Dh 17bn in the years 2010 and 2011 respectively. These figures have been derived based on an expected population compound annual growth rate of about three percent. The most dominant forces in the Emirates home finance market are Amlak and Tamweel. They account for over 35 and 25 percentage of the industry respectively.

The Real Estate boom of the emirate has left the world spell bound, EFG-Hermes predicts that the total growth in the Real Estate should exceed the figure of Dh419bn in the years between 2008 and 2011. It has also been said that Dh 64bn will be funded through credit. The national bank of Dubai has tied up with Dubai properties for the sole purpose of finance apartments which are bought in tower H. Tower H is a primary tower for residential purposes at Business Bay in the project of the executive Towers. This tie up of the national bank of Dubai and Dubai properties, is more than welcome, as this tie up will ensure easy financing terms for the people who are aspiring to buy apartments in tower H. These easy schemes will mean that people will be able t finance their dream homes with no obligations of interest repayment. In this case the loan is made available for 85 percent of the property price of a sum of 4 million AED, whichever is lower. This loan is provided for a period of 20 years.

Dubais Islamic bank (DIB) and Al Islami home finance are also witnessing high demands from the retail customers. They have recently launched solutions that aim to meet the requirements of retail customers. These customers include both the UAE nationals and expatriates who are keen on buying property in the UAE freehold property market. In response to this high demand of the people, DIB has announced the launch of Mobile Mortgage Advisors. They are a team of mortgage sales expert who will be providing valuable consultancy at the customers door step.

Al Islami finance has launched finance solution products such as the forward Ijarah and Ijarah. Through the Advanced Eligibility Process customers get a right to choose their finance limit without first having to choose the property. The Dubai Islamic bank caters to the needs of a diverse customer profile. Also the al Islami home finance provides up to 90 percent finance and a maximum tenure of loan repayment of 25 years depending on the eligibility of their customers.

Sample letter for loan modification demystified

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When you are faced with financial hardship and you want to write an effective letter for loan modification, there are some basic rules you need to abide with for your application to be accepted. I have drafted here a sample letter for loan modification. Start the letter by writing your name, loan number, contact address, phone number, and may be your email address. Then in the body of the letter: To Whom It May Concern I’m writing this hardship letter to you in order to explain the reasons behind my requesting for a loan modification on my mortgage payments. I made my last payment just before August last year, since then I was not able to make any other payment on my monthly mortgage, reason is because of my husband terminal illness with gulp huge amount of money from our treasury since then it become increasingly difficult for me to handle alone. I am requesting for an interest reduction down to YX% from my current XX%. I feel it is a fair percentage for you, and this will be within my means. Prior to husband illness, both of us have been making enough to carter for our mortgage. Even when our interest rate rose to XX% we had no difficulty paying it. However, since the illness, I was left with half of the monthly income I had before. I had been pulling together enough to pay the bills and mortgage by pulling from our savings and the small amount of life insurance I received, but I can not cope for now that is why I requested for loan modification option from you. Without you lowering my interest rate, I won’t be able to afford the monthly payments. I have to make a choice between a loan modification and a foreclosure. I prefer the former far better than the later, and you probably would as well. YX% is the most I can afford now, even if I cut all of my expenses out of the picture. Please consider my application seriously and I hope to hear more from you on this matter soonest. Sincerely, Your Name (with date) You will notice that this letter is simple but straight to the point, it explain the circumstances of the loan seeker and her ideal interest rate based on her present income, she also showcase seriousness, she also let the lender know she would like to still maintain her home, the letter also pleads a good case for the lender, your lender must be aware of your choice between modification and foreclosure, although your lender may lose money on loan modification but it can not be compared with foreclosure, if you get all your facts, numbers and story straight you can put up a compelling hardship letter. Further more, for essential tips and facts on how to get quicker approval on your loan modification, I have done some research on this for you, visit for updated information.

Save Money with Small Business Management Software

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Small businesses owners often find that there are certain times of the year when cash flow is not as healthy as it could be. This could be due to the fact that the business has seasonal customers, money being spent wastefully or through outmoded business practices. Regardless of the reason as to why money is being lost one thing is for certain good business owners and managers are all looking for a way to save the business money.

One way to save money in a small business is to implement small business management software. Software such as this enables a business with less than 50 employees to be operated via one software application. By being able to switch to one application a small business owner can save thousands every year as all other applications that require a monthly or annual fee to be discontinued.

As soon as they see just what small business management software can do many business owners and managers are keen to start using it. Not only can small business management software save a business money in terms of slashing the number of applications a business has to pay for it also saves money in other ways such as:

Increasing the number of leads that are converted into sales with ease. When using small business management software an employee can create a quote and save this to a customers file. This will contain their contact details and other relevant information. If this quote is not accepted within a certain period of time, this lead can then be chased up by the sales department.

By ensuring that projects are always completed on time a business will not lose customers. With small business management software projects can be assigned and tracked in real time. Managers and owners can quickly and easily check on projects that are nearing their due date in order to ensure that they are progressing as they should be. By utilizing this feature projects should never be behind schedule ever again, which means that money will be saved in the long run through customer retention.

Small business management software also allows employee calendars to be seen by owners and managers at a glance. This means that projects and so on can be planned with regard to staffing numbers. Money is therefore saved by ensuring that all employees are working to capacity and not being diverted to projects which are already fully subscribed.

As small business management software is web based it means that it can be accessed from anywhere in the world that has an internet connection. So if a manager or owner is away from the office on business they can access the application and get any information that they need. This saves business money as laptops and mobile internet is not required when an owner or manager visits potential customers.

These are just a few of the ways in which small business management software can save a business money each month.

What Is the Best Way to Find Bank Foreclosed Houses to Buy

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Bank foreclosed houses are everywhere. With hundreds of homeowners defaulting on their mortgage, more and more bank foreclosures are placed on the market for sale. And almost all of them are priced below their current market value.

If you are on the market for bank foreclosures to live in or to repair and re-sell, then there are many ways to find these cheap properties. Take time to explore each option before you decide on the best way to buy bank foreclosed houses.

Short Sale:

This option to buy bank foreclosures depends heavily on the lenders, whether they will accept short sale or discounted payoffs. Short selling means that lenders have agreed for homeowners to sell their distressed properties and to accept the total sale cost as payment for the unpaid loan balance. Homeowners may opt for short sale in an effort to avoid foreclosures and to save their credit score.

If you plan on buying a bank foreclosure through short sale, make sure to talk to the lender or the person responsible for the short sale. Come prepared with your finances in order. This is a way to give you leverage during the negotiation.

Pre-foreclosure:

During the pre-foreclosure stage, the distressed homeowner is on the brink of foreclosure and has decided to sell his property to pay off his debt and avoid foreclosure. Make sure that you do some background check on the property first to know if there are hidden liens attached on it. Sometimes, in their desperation to sell the properties immediately to avoid foreclosures, the homeowners will not divulge any information that may turn off potential buyers. It is advisable also to hire a home inspector to give a professional assessment on the structural condition of the property.

Auctions:

Another way to find a cheap foreclosed house is through auctions. Here, the property goes to the highest bidder. Before you attend an auction, make sure that you have set your budget so as not to overbid on a property.

These are some common ways to find cheap bank foreclosures to buy. Your budget and requirements will dictate what method you will choose to buy bank foreclosed houses.

How To Use Authenticators To Solve Online Banking Security

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There is still skepticism of online banking because of security and the skepticism is legitimate. Some banks have failed to keep their customer information safe. There are instances where massive debit card numbers have been stolen making one wonder how secure the online banking really is. There are also issues of key-loggers and malicious software that literally steal the information you type into your computer making it easy to break into your account and do things with your money that you never approved of. However, there is a technology that could help solve most of these issues on the user side.

There is a device called an authenticator that could be an extra layer of protection for the customer. How this works is when logging into the bank account the customer would need their login, their password, and the number from the authenticator device. This small device that can go on a keychain has a button pressed to give a number. That number is only valid for a minute. That becomes like the second password in order to log in. After a minute that number is never valid again.

This means that if someone wants to log into your account they have to literally steal this device from you and know your name and password to that account. This gives you physical control over access to your online account. If this is utilized by you, then it gives your banking account just one extra step of protection that you will need. Then spyware and key-loggers, even if getting part of the login, won’t be able to get into your account since you hold the physical piece.

The costs of these devices are fairly cheap most of the time coming well under $15 to the end user. If you want to bank online but are still skeptical of security, shop around for a bank that is serious about customer safety and offer authenticators for online banking.

Multi Currency Bank Account – A Couple Of Images

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Mobile phone Banking refers to provision and availability of banking and financial service with cellular telecommunication gadgets. The extent of available providers might incorporate centers to conduct bank and stock marketplace transactions, to administer records and to access customized records. Mobile phone banking is acknowledged by additional brands. Through cellular financial , 1 can stabilize checks, full his membership transactions, make payments on opportunity etcetera. Thru a cellular equipment including a cellular cell. The majority of visitors employ mobile banking by SMS or perhaps the mobile websites. Some economic companies just take upwards another way to give mobile financial for their subscribers.

As innovation goes on to enhance inside leaps plus bounds, the regular american individual becomes ever most employed to creating everything these people need at their hands ideas. This want for instant gratification provides had a big influence about the way financial firms need carried out inside recent many years, because much financial happens to be made in assisting everyone need their money exactly when these people wish it greatest. From on the web banking to contact-less credit score rating cards, there has already been many big advancements in banking development crafted to provide user the benefit these people desire. Another neighborhood numerous banking institutions have actually examined boasts multifunctional ATM gadgets, which promote a numbers of time-saving products for consumers and finance companies equally.

Make sure to understand both the advantageous and also possibly bad significance of bank account or open bank account online, or possibly Uk Business Bank Account.

Multi Currency Bank Account – A Couple Of Images

Character theft, phishing plus hacking was a crucial issue in the online at present. That is the factor the reason why banks include performing their unique leading efforts to guard the account of their depositors. This is typically finished by means of the PIN program. Simply about each depositor will create a personal PIN to guarantee nobody else could handle the membership. First, you are able to discover your own stability plus alternative financial resources whenever we want, and from any areas you need since well. you aren’t restricted to getting near an FNB department when utilizing web banking , that’s very helpful when traveling.

Thing is actually, you can’t go wrong with Lloyds TSB, among the 5 largest monetary organizations of UK, bank prized with “Best Online Banking Provider 2011”, Lloyds TSB enjoys unparalleled reputation throughout the Europe; lender that guarantees absolute security plus full refund cash in case shoppers experience scam. This level of security is not convenient to beat. Money Manager, free application which usually hold tracking a expenses try extremely handy. Money manager will categorize their spending and create graphical charts of it, so your obtain a better-defined picture on the expenses.

Conscious E-Marketing for Women Social Entrepreneurs – Part 2

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Build a list of prospects and people who appreciate and trust you – this list of members of your tribe, with names and e-mail addresses, will represent the most valuable asset of your business. You will be able to promote proprietary products and services, as well as affiliate links to products owned by others that align with your message and mission. It is critical that you continuously nurture your list with valuable content, making the difference in their lives without charging them. They will appreciate you and will be prepared to reciprocate by purchasing products and services you recommend.

7. Reach for the greatest impact – social entrepreneurs are on a mission to transform the world, delivering a message through their products and services. We are being called to leverage the power of technology to reach the greatest possible number of people with our solutions to their problems. This is why as socially responsible business owners, we have no choice but to embrace technological advances, appreciating what is now possible because of social media tools such as Twitter, YouTube, and Facebook, and new platforms such as Skype, iPhones, mobile phone applications, teleconferencing, and online webinars.

8. Know and care for your customers – most entrepreneurs do not fully understand the problems and needs of their clients and prospects. A conscious e-marketer will invite prospects and clients to participate in surveys that will reveal exactly what they need and want. Your list can then be segmented wisely, and products and services can be tailored to the needs and wants of that specific segment of your list. We recommend www.mysurveyexpert.com as a great resource for your surveys.

9. Attraction Marketing – when you are clear about your message and become an authority who people respect, you will attract those who are seeking your message. You will become a magnetic force and ideal clients will find and appreciate you.

10. Become an authority in whatever your passion, vision, and mission may be. Commit to learning about yourself and about your products and services. Take courses, read books, review websites, attend live meetings, join communities, forums, and groups of like-minded persons. In conclusion, you are your greatest asset, and thus you need to grow and learn every day. The more you know about yourself and your business, the more profitable your business will become and the greater the social impact you will make in the world.

Green Investment Trends

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If finance experts are to be believed, green investment is still worth despite the global economic blues. Sustainable investment options are set to become more attractive in the long run with the incorporation of the eco-stimulus. Currently, green stocks are showing stable returns on investments and investors who care about how and where their money is being used are opting for the “go green” option.

Investment can be a great way of making money if done in a logical and systematic manner. In the last few years, significant changes have been visible in the interest of investors across the world. Other than oil and gas, interest has deviated to sources of energy as it causes less harm to the environment and society. Thanks to the increased awareness on sustainable investment opportunities, several companies across the world are realizing the importance to preserve and protect the planet. In the form of a contemporary type of stock investment, green investments are becoming popular for the investors who want to use it as a source of helping the earth and the atmosphere.

There is no significant difference in green investment and stocks and mutual funds. The difference lies in the fact that green investment is made in companies committed to conservation of natural resources. These companies are actively involved in producing sources of alternative energy, clean water and air projects and products and services that bring a significant change to the communities and environment.

As far as sustainable investment is concerned, green based projects are the main concern. Even though this movement includes companies that are into other lines of business, organizations that have modified their operations for running environment-conscious business can also be included in it. For the next several decades, green building, recycling and water will be the strongest growth points. Earlier this year when the market was up for 21% in March, market for green stocks rose to 30%. As part of the American Recovery & Reinvestment Act of 2009, approximately 14% is comprised of clean energy and efficiency.